The allure of the 1970s is undeniable, acting as a sartorial and aesthetic goldmine that continues to influence modern runways and street style today. From the carefree, bohemian vibes of the early decade to the high-octane glam of the disco era, 70s hair and makeup remains a hallmark of individual expression. Whether you are aiming for the feathered layers made famous by icons like Farrah Fawcett or the shimmering, metallic lids that defined Studio 54, capturing this retro aesthetic is all about embracing volume, texture, and a fearless attitude toward color.
The Evolution of 70s Hair Trends
The 1970s was a decade of transition for hair. Women moved away from the structured, stiff beehives of the 60s toward styles that felt more organic, free-spirited, and personally expressive. Hair became a statement of identity, ranging from long, poker-straight "Cher hair" to the iconic, bouncy feathered cut that dominated the late 70s.
Key styles that defined the era include:
- The Shag Cut: A choppy, layered look that offered movement and a "just woke up like this" appeal. It was versatile and suited both straight and wavy hair textures.
- Feathered Layers: Immortalized by television stars, this style involved sweeping layers back from the face to create a soft, voluminous halo of hair.
- Natural Texture: The late 70s saw a rise in embracing natural curls and coils, with the Afro becoming a powerful symbol of beauty and political expression.
- The Blowout: High-volume, rounded blowouts with curled-under ends were essential for achieving that polished, polished, yet voluminous look.
💡 Note: To achieve the quintessential 70s volume, use a volumizing mousse on damp hair and invest in a high-quality round brush to create those iconic flipped ends during the blowout process.
Makeup Techniques of the Seventies
When it comes to 70s hair and makeup, the beauty philosophy was split into two distinct camps: the "natural glow" and the "disco dazzle." During the day, women often opted for a bronzed, sun-kissed look that highlighted healthy skin. At night, however, the makeup bag shifted toward vibrant blues, greens, and metallic shimmers that looked incredible under strobe lights.
To master the look, focus on these essential elements:
- Dewy Skin: Unlike the heavy matte powders of today, 70s makeup favored a fresh, dewy base. Tinted moisturizers and cream-based blushes were preferred to maintain a radiant finish.
- Colorful Eyeshadow: The hallmark of 70s glam is the liberal application of pastel or metallic eyeshadow—think icy blues, soft pinks, and shimmery coppers extended all the way to the brow bone.
- Defined Lashes: Mascara was applied generously, often with an emphasis on clumpy, twiggy-inspired lower lashes to widen the eyes.
- Glossy Lips: The decade moved away from the pale, mod lips of the 60s toward high-shine glosses and tinted balms that felt youthful and easy.
Comparison of 70s Beauty Styles
| Style Era | Hair Focus | Makeup Palette |
|---|---|---|
| Early 70s (Bohemian) | Center-parted, long, natural | Earthy tones, minimal makeup |
| Mid 70s (The Shag) | Layered, textured, volume | Peach blushes, soft neutrals |
| Late 70s (Disco) | Feathered, high-volume, curls | Metallic blues, glossy lips, bold eyes |
Incorporating Retro Elements into Modern Beauty
Adapting 70s hair and makeup for the modern day doesn't mean looking like you are wearing a costume. The key is to take the best elements of the era and fuse them with contemporary techniques. For example, instead of using harsh, chalky blue eyeshadow, opt for a modern cream shadow with a metallic finish. Pair a modern shag haircut with lived-in texture rather than heavy hairspray to keep the look feeling fresh and current.
If you want to try a 70s-inspired look, start by focusing on one feature at a time:
- Focus on Brows: 70s brows were generally softer and more natural than the sharp, blocked-out arches popular in recent years. Use a tinted brow gel to comb your natural hairs upward and outward.
- Embrace the Glow: Swap out your matte contour for a liquid illuminator or cream bronzer applied to the high points of your face.
- Add Texture: Use a texturizing sea salt spray to give your hair that effortless, wind-swept volume that feels distinctly retro.
💡 Note: Less is often more when modernizing vintage trends. Choose either a bold, 70s-inspired eye or a voluminous hairstyle, but avoid doing both simultaneously if you want a more understated, everyday look.
Essential Tools for Your Retro Kit
Building the perfect 70s look requires a few essential tools that stand the test of time. A large-barrel curling iron is indispensable for creating those soft, feathered waves. For makeup, keep a set of blending brushes handy—because 70s eyeshadow was all about soft, diffused edges rather than sharp, graphic lines. Furthermore, high-shine lip gloss is a must-have for that quintessential 70s pout. Don't be afraid to experiment with brighter blushes as well; a soft peachy-pink blush applied to the apples of the cheeks can instantly transport your makeup look back forty years.
Ultimately, the beauty of this iconic era lies in the freedom to experiment. Whether you are drawn to the rugged, textured layers of the shag or the shimmering, ethereal makeup looks that defined the dance floor, there is a way to incorporate these styles into your own repertoire. By focusing on volume, dewy skin, and a touch of playful color, you can effortlessly channel the spirit of the decade while keeping your aesthetic firmly grounded in the present. This era remains a source of endless inspiration, proving that while trends may come and go, the influence of the 1970s is truly timeless.